

Effective Approaches to Improve Road Safety
Children in Traffic: Learning by Example (1/8)
Four out of ten children and teenagers who die from injuries are killed by cars or other vehicles. According to the World Health Organization, more than 260,000 children and teenagers under the age of 19 died in road traffic crashes in 2004.
Children’s behaviour in traffic is influenced at an early age. Teaching them safety and traffic rules, making them wear a helmet, and leading by example might save your kid’s life. (Picture: Reuters)
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Children in Traffic: Learning by Example (1/8)
Four out of ten children and teenagers who die from injuries are killed by cars or other vehicles. According to the World Health Organization, more than 260,000 children and teenagers under the age of 19 died in road traffic crashes in 2004.
Children’s behaviour in traffic is influenced at an early age. Teaching them safety and traffic rules, making them wear a helmet, and leading by example might save your kid’s life. (Picture: Reuters)


Effective Approaches to Improve Road Safety
Active Safety: Reduce Your Speed! (2/8)
Speed influences both the risk of a crash and its consequences. At 35 mph (56 km/h) you are twice as likely to kill someone you hit as at 30 mph (48 km/h).
In Europe alone, driving according to speed limits and wearing seat belts could save about 12,000 lives and prevent 180,000 injuries per year. (Picture: Reuters)
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Active Safety: Reduce Your Speed! (2/8)
Speed influences both the risk of a crash and its consequences. At 35 mph (56 km/h) you are twice as likely to kill someone you hit as at 30 mph (48 km/h).
In Europe alone, driving according to speed limits and wearing seat belts could save about 12,000 lives and prevent 180,000 injuries per year. (Picture: Reuters)


Effective Approaches to Improve Road Safety
Passive Safety: Fasten Your Seat Belt (3/8)
Today, you are half as likely to be killed in a car crash as 30 years ago. Various improved passive safety features such as airbags, safety electronics, and seatbelt pre-tension systems help to keep you sound and safe in your car.
The best passive safety device ever developed, however, is the seat belt: It can reduce the risk of death in the event of a crash by up to 60 percent. (Picture: Shutterstock)
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Passive Safety: Fasten Your Seat Belt (3/8)
Today, you are half as likely to be killed in a car crash as 30 years ago. Various improved passive safety features such as airbags, safety electronics, and seatbelt pre-tension systems help to keep you sound and safe in your car.
The best passive safety device ever developed, however, is the seat belt: It can reduce the risk of death in the event of a crash by up to 60 percent. (Picture: Shutterstock)


Effective Approaches to Improve Road Safety
Bike for Life: Wear a Helmet (4/8)
For cyclists, helmets are the most effective protection: They reduce the risk of head and brain injuries by up to 88 per cent. Ensuring that your brakes and lights are working, riding on bike paths, and using reflectors also improves your safety.
Some countries have made bicycle helmets mandatory. In countries where helmet wearing is not regulated by law, the wearing rate is generally less than 10 per cent. (Picture: Reuters)
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Bike for Life: Wear a Helmet (4/8)
For cyclists, helmets are the most effective protection: They reduce the risk of head and brain injuries by up to 88 per cent. Ensuring that your brakes and lights are working, riding on bike paths, and using reflectors also improves your safety.
Some countries have made bicycle helmets mandatory. In countries where helmet wearing is not regulated by law, the wearing rate is generally less than 10 per cent. (Picture: Reuters)


Effective Approaches to Improve Road Safety
Traffic Law Enforcements: Don't Drink and Drive (5/8)
A minimum legal drinking age and zero tolerance for drink-driving offenders help reduce traffic injuries. Cutting the legal blood-alcohol level from 0.10 percent to 0.05 percent reduces the risk of a crash by two thirds.
Other measures include speed limits around residential areas and schools, mandatory use of seat-belts and child restraints, and speed cameras. (Picture: Reuters)
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Traffic Law Enforcements: Don't Drink and Drive (5/8)
A minimum legal drinking age and zero tolerance for drink-driving offenders help reduce traffic injuries. Cutting the legal blood-alcohol level from 0.10 percent to 0.05 percent reduces the risk of a crash by two thirds.
Other measures include speed limits around residential areas and schools, mandatory use of seat-belts and child restraints, and speed cameras. (Picture: Reuters)


Effective Approaches to Improve Road Safety
Road Design and Urban Planning (6/8)
Modern road traffic systems and roadside design can significantly reduce injury in the event of an accident. Roundabouts, for example, can reduce collisions by up to 40 percent and serious injuries and fatalities by up to 90 percent.
Separating road users using sidewalks, crosswalks for pedestrians, and separate traffic lanes are effective approaches to improve the most vulnerable road user's safety. (Picture: Shutterstock)
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Road Design and Urban Planning (6/8)
Modern road traffic systems and roadside design can significantly reduce injury in the event of an accident. Roundabouts, for example, can reduce collisions by up to 40 percent and serious injuries and fatalities by up to 90 percent.
Separating road users using sidewalks, crosswalks for pedestrians, and separate traffic lanes are effective approaches to improve the most vulnerable road user's safety. (Picture: Shutterstock)


Effective Approaches to Improve Road Safety
Seeing and Being Seen: Increase Visibility (7/8)
Many crashes result from road users failing to see each other. Poor visibility is a serious problem in low-income and middle-income countries, where roads are often badly lit at night and motorized traffic is not separated from cyclists and pedestrians.
Visibility is a bigger problem for motorcycles. The World Health Organization recommends to enforce daytime running lights for motorcyclists which reduces visibility-related crashes by up to 15 percent. (Picture: Reuters)
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Seeing and Being Seen: Increase Visibility (7/8)
Many crashes result from road users failing to see each other. Poor visibility is a serious problem in low-income and middle-income countries, where roads are often badly lit at night and motorized traffic is not separated from cyclists and pedestrians.
Visibility is a bigger problem for motorcycles. The World Health Organization recommends to enforce daytime running lights for motorcyclists which reduces visibility-related crashes by up to 15 percent. (Picture: Reuters)


Effective Approaches to Improve Road Safety
The Importance of Education, Information, and Publicity: Raise Awareness (8/8)
According to the U.K. Department of Transport, you are four times likely to crash when using a mobile phone while driving. This poster is only a small part of the bigger campaign “THINK!” that was launched by the U.K. Government to improve road user behaviour. (Picture: Rik Pinkcombe/THINK!)
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The Importance of Education, Information, and Publicity: Raise Awareness (8/8)
According to the U.K. Department of Transport, you are four times likely to crash when using a mobile phone while driving. This poster is only a small part of the bigger campaign “THINK!” that was launched by the U.K. Government to improve road user behaviour. (Picture: Rik Pinkcombe/THINK!)
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